Cairo, February 10, 2025: With more than a decade since its inception, Tatweer Misr has successfully
positioned itself as one of Egypt’s leading real estate development companies, establishing smart and
sustainable urban communities that cater to both current and future clients' needs. The company has also
played a crucial role in driving national economic growth by creating thousands of direct and indirect job
opportunities and delivering a return on investment to shareholders.
Entering a new historic phase in 2025, Tatweer Misr is adopting a new strategy focused on implementing
corporate governance regulations to achieve maximum growth rates, improve operational efficiency, and
enhance performance oversight. The strategy also supports the company’s transition towards corporate
sustainability, preparing it for an initial public offering (IPO) in the medium term. Additionally, the
strategy reinforces Tatweer Misr’s commitment to integrating environmental sustainability standards
across its projects to ensure the development of smart and sustainable communities.
Dr. Ahmed Shalaby, President & CEO of Tatweer Misr, commented: “We are proud of what we have
accomplished over the past decade in solidifying our leadership in the Egyptian real estate sector. Our
strategy has always been driven by a commitment to developing urban communities that clare both
sustainable and smart, delivering added value to our clients, partners, and shareholders while supporting
the Egyptian economy. Today, we are ahead of a new challenge—transitioning our company towards
corporate sustainability through compliance with corporate governance regulations that will propel the
company into its next phase. Our strategy aims to expand our projects locally and internationally while
setting a benchmark in governance and sustainability that contributes to the growth of the real estate
sector and reinforces national GDP. Additionally, we are executing ambitious plans for a new
organizational structure to achieve significant sales growth, increase the rate of unit deliveries, and
develop financial solutions to achieve corporate and financial goals.”
Tatweer Misr has commenced its new strategy by implementing comprehensive organizational
restructuring aligned with its future goals and expansion plans. This restructuring includes the
introduction of new senior management positions assigned to prominent industry professionals in Egypt’s
real estate sector to enhance institutional efficiency and achieve the company’s long-term aspirations.
As part of this organizational restructuring, Mr. Ahmed Noureldin has been appointed Chief Financial
Officer (CFO), a strategic role responsible for overseeing financial controls, investor relations, and
coordination with banking and non-banking financial institutions. His responsibilities also will include
developing financial solutions to support project funding and achieving the company’s financial goals,
ensuring financial stability and sustainable growth.
Furthermore, Mr. Ihab Salama has been appointed Chief Portfolio Officer & CEO of Tatweer Misr
Education. In this role, he will oversee non-residential projects and all education-related initiatives,
expanding the company’s portfolio and reinforcing its commitment to diversification and sustainability.
Additionally, Mr. Mohamed Rashad has assumed the position of Chief Internal Audit Officer, tasked with
overseeing internal audit, compliance, and risk management, thereby enhancing corporate transparency
and governance.
Tatweer Misr’s strategy also emphasizes raising awareness of sustainable development goals by
leveraging the role of Dr. Ahmed Shalaby, President & CEO of Tatweer Misr, as a board member of the
UN Global Compact Network Egypt and a founding member of Chapter Zero Egypt. The company
remains focused on showcasing the economic benefits of environmental and social sustainability practices
across various sectors. Tatweer Misr will continue to share its best practices in sustainability at local,
regional, and international forums to highlight advancements in the Egyptian real estate sector, support
increased real estate exports, and open new markets for Egyptian developers.
As for operational and financial goals for 2025, Tatweer Misr’s 2025 strategy targets significant sales
growth, aiming to reach EGP 35 billion in total sales. The company is also working on accelerating its
construction pace through allocating around EGP 14 billion to facilitate the delivery of over 2,000
residential units across its projects. Furthermore, Tatweer Misr will continue to diversify its investment
portfolio and enhance its unique offerings to create vibrant, fully integrated communities. The company is
also working on exploring new investment opportunities and increasing its land bank to further enhance
its positioning in the real estate sector.
These strategic moves come after a record-breaking performance in 2024, during which Tatweer Misr has
succeeded in exceeding its targets. The company achieved contractual sales of over EGP 33 billion,
surpassing its goal of EGP 32 billion—the highest sales figure in its history—bringing total accumulated
contractual sales to approximately EGP 82 billion. Additionally, the company prepared more than 1,400
units for delivery across projects such as Fouka Bay, D-Bay, IL Monte Galala, and Bloomfields, having
invested over EGP 7 billion in construction activities. This brought the total number of ready-for-delivery
units across Tatweer Misr’s projects to 4,800.
From unit sales perspective, Tatweer Misr sold over 2,350 residential units in 2024, increasing its total
client base to more than 16,000 families. The company’s “Salt” project led sales, with 940 units sold,
followed by “D Bay” (410 units), “Bloomfields” (380 units), and “IL Monte Galala” (310 units).
Additionally, 205 units were sold in “Fouka Bay” and 105 in “Rivers,”.
During the last month of 2024, Tatweer Misr has successfully launched a new project entitled “Scenes” in
Mostakbal City, New Cairo. With this addition, the company continues to spread its footprint across
Egypt’s strategic real estate locations.
---END---
