The “whole” experience in Fouka Bay will offer clients a full day experience; in which fulfills the main purpose of not having to step out of Fouka Bay. A true Sahel experience mainly focuses on the remarkable during-the-day experience, and this is the key to having the right summer. Whether with friends or family the key is to have the right day, whether for early morning or even mid-day risers, with enough activities to feel complete at the end of it.

THE CHALLENGE

So, this year our Marketing Challenge is focused on delivering Tatweer Misr’s first Project, Fouka Bay. The focus will be on the experiences Fouka Bay will bring to residents and non-residents, they should not be limited to the beach only. Experiences should be throughout the compound and should cover the full day; whilst bearing in mind Fouka Bay’s “distant” location. Whether on the beach or off the beach we want to make sure that the true full day experience is there. 
The challenge is broken down into 2 parts; *(1) Firstly, you are required to design a complete beach day/full day experience for Fouka Bay that will ensure that all residents & guests from all age groups will be entertained. *(2) Secondly; design a communication plan that will portray the life in Fouka Bay and the unique experiences it holds to ensure that even people who cant visit Fouka Bay are aware of what’s happening.

PROVIDE A CLEAR THEME/CONCEPT FOR YOUR IDEA THAT COVERS THE BELOW:

• What criteria must exist for me not to leave Fouka Bay? Also, what new trends and other out-of-the-box additions would add even more value? 
• How will you encourage me to come to Fouka Bay? Now that I’m in Fouka Bay, what is there for me to do that is different and appealing? and what memories will I leave with. 
• Showcase an entire experience at Fouka Bay from morning to night, that include all experiences/services/facilities/and activities that people are looking for in a summer destination How will your idea make Fouka Bay the “in-place” in 2019, a place that not only residents would enjoy but also non-residents wouldn’t want to miss out on? 
• How will your idea make Fouka Bay the “in-place” in 2019, a place that not only residents would enjoy but also non-residents wouldn’t want to miss out on?

A WINNING PITCH SHOULD INCLUDE A STRONG COMMUNICATION PLAN THAT INCLUDES:

• Outdoor Ads
• Magazines
• Online and social media
• Finally, please make sure to include non-traditional mediums or ideas as well

YOUR TARGET SEGEMENT:

A class, young families, and hip & young adults.

Also, people who are looking to have the time of their life within a fully integrated "Summer Town".  

To accomplish such goals, ‘various tangible and intangible attributes related to various interactions’ should be implemented within the urban spaces of Tatweer Misr’s projects in order to ‘affect the person’s experience’. The ‘structural relationship between a sensory environment and activity within that environment can aid in experiencing the place/community/city in a more sensory experience, that in turn creates a more “happy community/city”. This “happy community/city” will not only ease the community’s life but will also allow Tatweer Misr to exceed their community’s expectations towards their urban spaces. 

Several other studies conducted on millennials have shown that a percentage of these millennials would rather lose one of their five senses than give up their phones/laptops. This strong connection between people and their gadgets portrays the huge impact of technology on humanity. Given, if people compare their phones/laptops to their five senses, technology could then be treated as one of the human being’s new additional senses; and if this is the case, another layer of means of interactions between the community and their surroundings is created using technology. 

Please provide us with various design attributes that uses the senses of the human being (seeing, touching, smelling, hearing, tasting and technology) to shape more identifiable urban spaces within Tatweer Misr’s projects; that will subsequently be implemented into the developments and create a “happy community/city”. 

PLEASE MAKE SURE YOUR DESIGN CHARACTERISTICS SHOW:

• How will this affect the user’s experience within their urban space using one or more of the five senses?
• How feasible it is to implement within Tatweer Misr’s developments?
• How can some, if not all, of these attributes use technology to enhance the interactions of the community with their surroundings?
• How can it be customized to the Egyptian society?