Introduction

Are you bold enough to envision the future? Do you have what it takes to come up with innovative solutions that can shape a better tomorrow for generations to come? If you think you do, Tatweer Misr’s Innovation Competition is calling on you.

What are we looking for?
Creative and confident individuals who believe that innovation can inspire change.
When does the competition take place & who is eligible to join?

The competition takes place every year and is targeted at empowering Egypt’s innovative youth - university students, fresh graduates and young entrepreneurial minds.

How does the selection process of the winners take place?
  1. Applicants get to apply and submit their creative ideas.
  2. A panel of experts from different fields get to review entries in what is known as the filtration process.
  3. Selected applicants get to attend professional workshops that guide them on how to present their ideas in the best light.
  4. A final pitch ceremony takes place where top applicants get to pitch their ideas to Tatweer Misr’s board and the professional jury members.
  5. Winners get to receive a grand prize in the field of education, as well as seeing their innovative idea transform into an inspiring reality if applicable.
What is the criteria by which ideas are evaluated?
  • Ability to respond to a need in the real estate industry.
  • Uniqueness and novelty of the idea.
  • Feasibility of the idea.
  • Scalability of the technical innovation.
  • Ability to be profitable on a global level.

The Winners

TATWEER MISR INNOVATION COMPETITION 2019

ROUND 3

After two years of success for the Tatweer Misr Innovation Competition, we are excited to announce round 3. Our third consecutive year to launch our competition looking for bright minds to show us if they can provide innovative solutions for our challenges. Tatweer Misr has set 2 challenges this year in Marketing and Architecture. Check out the details below.

WHAT IS TATWEER MISR LOOKING FOR?

Innovative individuals who can come up with creative solutions. Top applicants will get a chance to attend a training and then pitch their ideas to Tatweer Misr for a grand prize. This year we have a little twist, you can apply as an INDIVIDUAL or a STARTUP with a proposal for our challenge.

MARKETING CHALLENGE

A DAY IN FOUKA BAY

Summer of 2019 will be a fruitful one for Tatweer Misr, as they will be launching and operating their first development in New Sahel, Fouka Bay. At Fouka Bay, clients get to live in a fully integrated compound that includes any activity on top of mind; from private & public beaches, lagoons, to five-star hotel facilities, housekeeping services, and many retail outlets alongside international cuisines.

Apply now

The “whole” experience in Fouka Bay will offer clients a full day experience; in which fulfills the main purpose of not having to step out of Fouka Bay. A true Sahel experience mainly focuses on the remarkable during-the-day experience, and this is the key to having the right summer. Whether with friends or family the key is to have the right day, whether for early morning or even mid-day risers, with enough activities to feel complete at the end of it.

THE CHALLENGE

So, this year our Marketing Challenge is focused on delivering Tatweer Misr’s first Project, Fouka Bay. The focus will be on the experiences Fouka Bay will bring to residents and non-residents, they should not be limited to the beach only. Experiences should be throughout the compound and should cover the full day; whilst bearing in mind Fouka Bay’s “distant” location. Whether on the beach or off the beach we want to make sure that the true full day experience is there. 
The challenge is broken down into 2 parts; *(1) Firstly, you are required to design a complete beach day/full day experience for Fouka Bay that will ensure that all residents & guests from all age groups will be entertained. *(2) Secondly; design a communication plan that will portray the life in Fouka Bay and the unique experiences it holds to ensure that even people who cant visit Fouka Bay are aware of what’s happening.

PROVIDE A CLEAR THEME/CONCEPT FOR YOUR IDEA THAT COVERS THE BELOW:

  • What criteria must exist for me not to leave Fouka Bay? Also, what new trends and other out-of-the-box additions would add even more value? 
  • How will you encourage me to come to Fouka Bay? Now that I’m in Fouka Bay, what is there for me to do that is different and appealing? and what memories will I leave with. 
  • Showcase an entire experience at Fouka Bay from morning to night, that include all experiences/services/facilities/and activities that people are looking for in a summer destination How will your idea make Fouka Bay the “in-place” in 2019, a place that not only residents would enjoy but also non-residents wouldn’t want to miss out on? 
  • How will your idea make Fouka Bay the “in-place” in 2019, a place that not only residents would enjoy but also non-residents wouldn’t want to miss out on?

A WINNING PITCH SHOULD INCLUDE A STRONG COMMUNICATION PLAN THAT INCLUDES:

  • Outdoor Ads
  • Magazines
  • Online and social media
  • Finally, please make sure to include non-traditional mediums or ideas as well

YOUR TARGET SEGEMENT:

A class, young families, and hip & young adults.

Also, people who are looking to have the time of their life within a fully integrated "Summer Town".  

Apply now

Architecture Challenge

Human senses and technology in the human experience

A study conducted by the International Association of Computer Science and International Technology has concluded that the five senses of the human being can either enhance or diminish the user’s interactions with their community to create a more memorable experience. Tatweer Misr is continuously striving to offer their users more than just a housing unit that accommodates their needs and wants. Tatweer Misr’s constant efforts are directed into creating a community that shapes the urban space identity and sense of place.

Apply now

To accomplish such goals, ‘various tangible and intangible attributes related to various interactions’ should be implemented within the urban spaces of Tatweer Misr’s projects in order to ‘affect the person’s experience’. The ‘structural relationship between a sensory environment and activity within that environment can aid in experiencing the place/community/city in a more sensory experience, that in turn creates a more “happy community/city”. This “happy community/city” will not only ease the community’s life but will also allow Tatweer Misr to exceed their community’s expectations towards their urban spaces. 

Several other studies conducted on millennials have shown that a percentage of these millennials would rather lose one of their five senses than give up their phones/laptops. This strong connection between people and their gadgets portrays the huge impact of technology on humanity. Given, if people compare their phones/laptops to their five senses, technology could then be treated as one of the human being’s new additional senses; and if this is the case, another layer of means of interactions between the community and their surroundings is created using technology. 

Please provide us with various design attributes that uses the senses of the human being (seeing, touching, smelling, hearing, tasting and technology) to shape more identifiable urban spaces within Tatweer Misr’s projects; that will subsequently be implemented into the developments and create a “happy community/city”. 

PLEASE MAKE SURE YOUR DESIGN CHARACTERISTICS SHOW:

  • How will this affect the user’s experience within their urban space using one or more of the five senses?
  • How feasible it is to implement within Tatweer Misr’s developments?
  • How can some, if not all, of these attributes use technology to enhance the interactions of the community with their surroundings?
  • How can it be customized to the Egyptian society? 

Apply now

Tatweer Misr’s constant efforts are directed into creating a community that shapes the urban space identity and sense of place. To accomplish such goals, ‘various tangible and intangible attributes related to various interactions’ should be implemented within the urban spaces of Tatweer Misr’s projects in order to ‘affect the person’s experience’.

The ‘structural relationship between a sensory environment and activity within that environment can aid in experiencing the place/community/city in a more sensory experience, that in turn creates a more “happy community/city”. This “happy community/city” will not only ease the community’s life but will also allow Tatweer Misr to exceed their community’s expectations towards their urban spaces.
Several other studies conducted on millennials have shown that a percentage of these millennials would rather lose one of their five senses than give up their phones/laptops. This strong connection between people and their gadgets portrays the huge impact of technology on humanity. Given, if people compare their phones/laptops to their five senses, technology could then be treated as one of the human being’s new additional senses; and if this is the case, another layer of means of interactions between the community and their surroundings is created using technology.

Please provide us with various design attributes that uses the senses of the human being (seeing, touching, smelling, hearing, tasting and technology) to shape more identifiable urban spaces within Tatweer Misr’s projects; that will subsequently be implemented into the developments and create a “happy community/city”.

Please make sure your design characteristics show:

  • How will this affect the user’s experience within their urban space using one or more of the five senses?
  • How feasible it is to implement within Tatweer Misr’s developments?
  • How can some, if not all, of these attributes use technology to enhance the interactions of the community with their surroundings?
  • How can it be customized to the Egyptian society?
Apply now

GRAND PRIZE

Tickets for an all paid international trip to attend a training to help STARTUPS grow their business and INDIVIDUALS grow their skills and be exposed to new experiences.

International Destination

Entrepreneurial Training Experience

Exposure to New Experiences

Competition timeline

Deadline has been extended to the 28th of May 2019

March
April
May
June
JULY

Competition Launches

Receive Applications

Selection of top 10 Finalists

Deadline for applications

Bootcamp for top 30

Top 10 Finalist Training

Pitch Night

Selection of top 30

March
April
May
June
July

Competition Launches

Receive Applications

Applications Deadline

Bootcamp for top 30

Selection of top 10 Finalists

Top 10 Finalist Training

Selection of top 30

Pitch Night